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Paid Vocation with Lupe Prado


Feb 16, 2023

Episode #82. This week on the podcast, I am excited to be joined by Shana Rehwald. Throughout Shana’s decade-long career working in social media and marketing, she helped build brands like Alo Yoga and Grayson. 

At 30 years old, the dream life she built, while coveted by others, had started to burn her out. Pouring herself into a journey of self-discovery and purpose led to her leaving her marriage and an established career path in the same year and shortly after to becoming an accidental entrepreneur. 

Her product, the Me-est Me Journal launched in 2021 with high acclaim and has helped thousands build self-awareness, quiet the noise of the world, and embrace short-term discomfort to move towards their truest desires. 

The Me-est Me Journal has been featured in CNN, Who What Wear, NY Mag, and was voted one of the best-guided journals in Shape Magazine. 

In addition to being an entrepreneur, she is also the FoundHER Program Coordinator at the Kendra Scott Women’s Entrepreneurial Leadership Institute where she helps cultivate current and future entrepreneurs out of UT Austin

Originally from Los Angeles, Shana recently relocated to Austin where she resides with her partner. 

In today’s conversation, Shana and I talked about how we can connect to our inner knowing and we can start practicing that skill with the smallest of decisions.

Connect with Shana:

Connect with Lupe: